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Use “ Thought Experiment” ( Thought Experiment is a process of the imagination used to investigate what may happen). Einstein is most famous for using this mental technique and help them came up with this his theory of Relativity.This is what I call serious co-designing with your customers. In fact, one of the extreme passionate customers had a booklet of notes for the Airbnb guys.
MVP QUICKSAND VISUALS PROFESSIONAL
Not to feel too creepy about entering their customer home, they say they are wanting to learn more about their users and in exchange, they provided them free professional photos to gain access to their users and insight to their service. With Airbnb, their first 10 customers were based all in NYC, yet they had their office in San Francisco, so they moved and visited them.How else can you gain this insight to the problem? Sit with them side by side, shadow them, observe them and build empathy and understanding. This means you need to serve your initial users/customers one by one to gain this insight.By getting your hands dirty and “handcrafting” your MVP you gain insight never possible. By handcrafting, I mean you are basically going to “concierge-ing” the shit out of your MVP and later on automate (ie add technology, processes etc) what is important and what you need to do to scale and drive efficiencies.Powerful design question to use: “What could we do to surprise you? What can we do, not to make this better, but to make you tell everyone about it?” The aim is to build your product roadmap for the future but with a focus on what you need to do/build today. These are the users who your product really matters so use to them co-design what is desirable, feasible and viable. These are the users who feel the pain the most.
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You should not see them as a list of features. Remember I said “design principles” you are not implementing all their feedback as is. It is the minimum you need to design into your solution to address their core pain points. The idea is to turn these feedback facts into real insights, these, in turn, are your Design Principles for your future product.